I've selected great content to help you start your growth journey.
Check out below.
I've curated great content from thousands of hours (literally) of doing research and studies. Hope they are as useful for you as they were for me.
(better experienced on your notebook screen)
How to scale a marketing agency to 7 figures and beyond
If you're stuck trying to figure out how to start an agency, this video is packed with tips on how to get your first 7 figures and how to scale a marketing agency. To start an ad agency takes a lot of work, and many people never get to the stage where they are returning consistent profits. In this video Eric Siu uncovers his top strategies on entrepreneurship in general and how to build a marketing company from the ground up.
Affiliate World Conferences
How We Grew to be a $250k Monthly Agency from Scratch in 14 Months | Dee Deng, AWasia 2018
𝐇𝐨𝐰 𝐖𝐞 𝐆𝐫𝐞𝐰 𝐭𝐨 𝐛𝐞 𝐚 $𝟐𝟓𝟎𝐤 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐀𝐠𝐞𝐧𝐜𝐲 𝐟𝐫𝐨𝐦 𝐒𝐜𝐫𝐚𝐭𝐜𝐡 𝐢𝐧 𝟏𝟒 𝐌𝐨𝐧𝐭𝐡𝐬 [𝐒𝐰𝐢𝐩𝐞 𝐨𝐮𝐫 𝐄𝐧𝐭𝐢𝐫𝐞 𝐅𝐮𝐧𝐧𝐞𝐥] Most affiliates have the perfect media buying skillset to crush it as an agency but most don’t have the systems or know-how to execute successfully. Account shut-downs, bans, funding, and the very high-highs and the very low-lows - sound familiar? Finally deciding to approach your business model as an agency allows you to grow significantly while diversifying your risks and minimising the peaks and valleys of being an affiliate. Dee’s handing you his exact agency structure and lead generation sales process for getting your agency off the ground and setting it up for long-term success. 𝐒𝐩𝐞𝐞𝐜𝐡 𝐛𝐲 𝐃𝐞𝐞 𝐃𝐞𝐧𝐠 Head of Growth, Right Hook Digital Dee is the co-founder and head of growth at Right Hook Digital, an ecommerce growth marketing agency. Within 14 months, Dee and his team grew Right Hook to a 7-figure agency while managing millions in ad spend for their growth clients. --- Website: https://affiliateworldconferences.com Facebook: https://www.facebook.com/affiliateworldconferences Twitter: https://twitter.com/AWConferences Instagram: https://www.instagram.com/AWConferences WeChat ID: awconference #AWasia
How to Nail Your Product Positioning with April Dunford
Product positioning is the basis of your marketing, sales, and product strategy. In this video, April Dunford, author of Obviously Awesome, shares her proven product positioning framework. ► Subscribe https://youtube.com/c/productled?sub_confirmation=1 In this video, April Dunford (author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It) will: ✔️ Describe how smart product positioning can deliberately shape how your customers perceive your offering to set your company up for success ✔️ Show you examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments ✔️ Give a deeper dive into her product positioning framework ► Purchase April's book, Obviously Awesome, on Amazon. https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C 03:14 Market Categories 15:59 Trends ▼▼▼ Additional Resources ▼▼▼ Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth! https://productled.com/blog/product-led-growth-tech-stack/?utm_source=youtube&utm_medium=video&utm_campaign=PWQwkwW6q34 Join the World’s Largest Product-led Growth Slack Community! https://productled.com/community?utm_source=youtube&utm_medium=video&utm_campaign=PWQwkwW6q34 Enroll in the Product-Led Growth Certificate™ Program and learn how to transform your business from sales-led to product-led. https://productled.com/product-led-certified/?utm_source=youtube&utm_medium=video&utm_campaign=PWQwkwW6q34 ▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼ Product-Led Growth: How to Build a Product That Sells Itself https://productled.com/book/?utm_source=youtube&utm_medium=video&utm_campaign=PWQwkwW6q34 Product-Led Onboarding: How to Turn Users Into Lifelong Customers https://productled.com/book/onboarding/?utm_source=youtube&utm_medium=video&utm_campaign=PWQwkwW6q34 ▼▼▼ Stay Connected ▼▼▼ Don't forget to subscribe to our channel and follow us on LinkedIn, Facebook, Instagram, and Twitter for many more Product-Led growth tips! LinkedIn: https://www.linkedin.com/company/productledinc/ Facebook: https://www.facebook.com/productledinc/ Twitter: https://twitter.com/productled Instagram: https://www.instagram.com/productledinc/
#EIE17: GENERAL SESSION - Competing Again Luck with Professor Clayton Christensen
General Session: Professor Clayton Christensen, author of “Competing Against Luck,” spoke at the 2017 National Summit on Education Reform on Thursday, November 30, in Nashville, Tennessee. Professor Christensen discusses his research and theories on disruption and innovation in business to invoke a different way of thinking about how we deliver education. He challenged attendees to measure their lives not by numbers, but instead how they have helped put others on the path to becoming a better version of themselves. Hanna Skandera, Former Secretary of Public Education, New Mexico introduced Professor Christensen. Watch Professor Clay Christensen’s Q&A Session with Executive Chairman of America Achieves Jon Schnur: https://youtu.be/4nUGuErvRig?list=PLamKh0vaiRJOsDta8u7WUGXoLSQX8GLxk
Matt Hodges on Marketing the Job to be Done
What job are customers hiring your product for? Matt Hodges, our senior director of marketing, explains how at Intercom the answer to this question informs our entire go-to-market strategy, from the way we position our products, to the audiences we target and the content we produce.